A trademark is essentially a characteristic of your brand. It could be your brand name, your brand’s logo, or even your brand’s slogan.

For example-: Nike, the Swoosh, or the slogan ‘just do it’. In some cases, the brand’s name and logo are combined into one, as in the case of BMW, coca-Cola. That is called a logo composite mark. Trademark is any unique expression related to a product or service that distinguishes it from others.

Trademark registration enables owners to easily establish their right to the trademark in court and earn royalties. It also deters piracy and prevents similar company names from being registered by other businesses. You can conduct a trademark search, to check if your brand name clashes with existing trademarks. After trade marking your logo or brand, a registered TM number which works as trademark license is assigned within a period of three days by trademark department but it takes almost two years for it to be registered so that you can use to use® symbol with your brand name.